BATTLE OF THE BEANS

The Barista League emerged as a vibrant response to the call for more community-centric events within the specialty coffee realm. Initially conceived as a grassroots competition on the fringes of a quaint Swedish town, it has organically evolved into one of the globe's most captivating and inclusive coffee competitions.

Amidst the challenges posed by the COVID-19 pandemic, The Barista League confronted the necessity to adapt its traditional in-person format to a virtual landscape. I was entrusted to produce and direct three seasons of dynamic content inspired by reality television and Taskmaster.

Collaborating with baristas from six continents, we curated engaging challenges that captivated a worldwide audience of coffee lovers. With over 250K+ views, strategic partnerships, and well-loved industry guest judges, we seamlessly adapted to the digital landscape while preserving the spirit of community and competition.