HANDS OFF MY JUGS

For the Kore Directive, a coffee community advocating for feminist diversity and inclusivity wanted to revolutionize latte art competitions by promoting sustainability and showcasing the diverse talents of underrepresented groups, including LGBTQIA+ and BIPOC individuals, in London's specialty coffee scene.

As part of the team, I conceptualized, produced, and managed its execution. Leveraging social media, we swiftly sold out the event within two hours of launch and brought on everybody’s favourite, Oatly to sponsor the event.

Word on the street is that Oatly loved the concept so much they expanded it into a global marketing activation, resonating with coffee communities worldwide ;)