NORTH, a not-for-profit venture, spotlighted Indigenous artists from remote communities by showcasing their work through ethically sourced homewares and textiles.

With limited resources, NORTH aimed to amplify its social impact without relying on extensive advertising budgets. The challenge was to maximize visibility while staying true to the organization's values and mission.

As part of the team, I led efforts to prioritize Indigenous voices, storytelling, and urgency marketing to drive prompt action among audiences. Through strategic collaboration with over 20 Indigenous artists and galleries, NORTH launched three successful textile collections and two magazines. Leveraging these efforts, we achieved remarkable results, including selling out each collection (with the final collection generating $175K revenue in under 24 hours), paying over $200K in artist commissions, and securing features in prestigious publications such as Vogue, Australian Traveller, and Frankie Magazine.