Stoke Travel, beloved by budget-conscious backpackers, adventurous students, gap year explorers, and solo travellers seeking unforgettable experiences, specializes in affordable trips to the world's wildest festivals and destinations.

In 2021, Stoke Travel sought to rebrand to better resonate with its Gen-Z audience while retaining its authentic spirit. The goal was to update their iconic logo and create a suite of visually compelling assets for their European travel products.

Engaging closely with the Stoke Travel team and branding experts at Sword House, I conducted extensive research into travel history, market trends, and competitor analysis. Drawing inspiration from serendipitous travel moments and nostalgic elements of bygone eras, we crafted a new brand direction. Through collaboration and creativity, we revitalized Stoke Travel's identity, infusing it with welcoming, accessible vibes and capturing the essence of unforgettable adventures and connections made on the road. Additionally, I was flown to Europe to produce new hero images, ensuring consistency and quality across all visual assets.