UNPLUGGED WITH

EVA ZU BECK

Client

Eva zu Beck

Roles

Full service production
Brand design
Art Direction
Content Creation

Year

2022-2024

Collaborators

Editor: Rea Kariz

CHALLENGE & RESULTS

Adventure YouTuber Eva zu Beck enlisted my expertise to develop a secondary channel and newsletter, Unplugged, dedicated to sparking critical engagement with the world. The task was to create content that delved into thought-provoking questions, challenging societal norms and perceptions, while maintaining an engaging and accessible format for viewers. As the producer, I curated a compelling mix of thought-leader interviews and peer-reviewed research, exploring topics such as gender norms, government influence on childbirth rates, and the history of footwear. In the first 24 hours post-launch, Unplugged garnered an impressive following, amassing over 20K subscribers on YouTube and 10K followers on Instagram. The channel's evergreen content continues to resonate, with over 1.2M views and 50K+ subscribers, fostering a growing community of critical thinkers and engaged viewers.

I stopped shaving and the internet LOST IT!

Well, the title pretty much says it all, hey! Imagine making a personal decision about your body only to have strangers on the internet make comments about just how sickening your choice makes them feel. But how did we even get here? Exactly why do women shave and why do we have SO MANY opinions about people who don’t? We explore these questions in this week’s video!

I don’t ever want to be a mother: here’s why

This one is personal. We explore Eva’s choice to be Childfree and debunk the myths associated with people who choose not to have children. We historically look at the role of children, societal understandings of motherhood, and track birth rates across generations to understand where the supposed ‘maternal instinct’ comes from.

I Ditched Shoes for a Year

Sneakers, stilettos, slippers, bare feet. It turns out we have a lot of opinions about what we put on our feet, what they look like, and when it’s appropriate to wear them. After being told to put on shoes at a Starbucks last year, I began to wonder exactly how our relationship to shoes (and feet) has evolved over time. It’s a tale of good marketing, false scientific claims, and a lot of injury to the part of our bodies that are so essential for our mobility.